People don’t by products and services. They buy results, a benefit, a feeling. Create this compelling connection with your brand.
Brand visuals (colors, format, media) directly indicate how your business is perceived, and the lasting impression it will make on potential customers.
We will help you create a strong visual identity, that accurately communicates your message, personality and values to your audience.
Brand Message
Your brand message is your voice to help your customers and prospects understand your business values. The brand message has one job – to get your customers to continue engaging with your message, increase their desire for what you’re offering, and motivate a desired action. In crafting your brand message, you should always choose clarity over clever.
INKS offers brand messaging consultation to help you craft your voice in a way that accurately represents your values and service.
Brand Logo
Your logo is the identifiable mark of your brand. It is the culminating symbol of who you are as a business . . . what you do, and how you do it. We understand the importance of identity and perception – the impact it can have on your bottom line.You can trust that your logo will appeal to your target audience and look great on all types of media.
INKS offers logo design services to be the identifiable mark of your brand to the world.
Brand Guidelines
Your identity is one of your greatest assets and should be protected from misuse. We can help you ensure a consistent identity across all media and platforms (online and offline) by setting up standards and guidelines for logo variations, approved color palettes, fonts, formats and more.